76CM010CC – Commercial Q25 Coca Cola

Description

The Commer Q25 joins our range of Coca Cola vehicles. Just over 6cm in length it comes in a Coca Cola wrap on a plinth with a clear case lid. This refreshing model is a colourful reminder of how long the most famous drink in the world has been going and how its image has evolved over the years.

Commer Cars Ltd, founded in 1905, was a British manufacturer of commercial vehicles from that date right up to 1979, including light vans, medium to heavy commercial trucks, military vehicles and buses. The company had mixed fortunes and was sold on several times, firstly to Humber before becoming part of the Rootes Group. Rootes were also taken over by Chrysler in the 1970s when the Commer name was replaced by Dodge.

The Commer Q25 was a 25 cwt van was manufactured between 1939 and 1949. It was a popular choice for delivery vehicles due to its reliability, fuel efficiency, and ease of maintenance.

The Q25 was powered by a 1,509 cc side-valve four-cylinder engine that produced 35 bhp at 3,000 rpm. It had a four-speed manual gearbox and a top speed of around 60 mph. The van had a payload capacity of 25 cwt (1,270 kg) and was available in a variety of body styles, including van, minibus, and ambulance.

It was used by a wide range of businesses and organizations, including the British Army, Royal Mail, and Lyons Ice Cream. It was also a popular choice for private motorists who needed a reliable and versatile vehicle.

Our Q25 shows advertising featuring Sprite Boy who was a marketing character created by Coca-Cola in 1942 to help promote the company’s Coca Cola drink. He was a sprite, or elf, with a mischievous grin and a twinkle in his eye. He was often depicted wearing a ‘soda jerk’s cap’ or a hat designed to look like a Coca-Cola bottle cap.

Sprite Boy appeared in Coca-Cola advertising throughout the 1940s and 1950s. He was seen on billboards, posters, and even in animated commercials. He was also featured on a variety of Coca-Cola merchandise, including toys, games, and dishes.

In 1958, Coca-Cola phased out Sprite Boy from its advertising. However, he remains a popular figure among Coca-Cola collectors and fans.

In 1961, Coca-Cola introduced a new lemon-lime drink called Sprite. The name Sprite was chosen because the company already had the legal rights to it, thanks to Sprite Boy.